WanderLove is our in-state campaign focusing on low-risk travel experiences within 维吉尼亚州 through the lens of easy, 短途公路旅行. This campaign was originally launched in response to travel safety concerns and restrictions brought on by COVID-19 in an effort to open our audiences up to the idea of traveling again.
While safe and responsible travel will always be a part of WanderLove, it will now be used as a general guideline rather than the core focus of the content. 从2022年开始, we evolved the message into a theme of travel inspiration and trip building by tapping into our audience’s growing desire to travel and willingness to plan new trips.
We invite you to join the WanderLove campaign by positioning your community as a road trip destination, encouraging travelers to embrace their WanderLove and explore 维吉尼亚州.
问题? 联系 林赛Norment.
活动的细节
目标: Drive immediate economic impact in 维吉尼亚州 communities by inspiring travel among in-state and drive market audiences.
观众: Families, Couples and Unattached
市场: 州内和自驾市场
时间: 正在进行的
内容策略:
This engaging video and content series highlights various road trips around 维吉尼亚州 and the many stops along the way, leaning into our strengths as a destination by following an itinerary of diverse experiences reflective of travelers’ interests, 比如户外探险, waterfront escapes and culinary-inspired trips.
Each piece highlights easily accessible travel experiences unique to a 维吉尼亚州 road trip, 包括风景驾车, LOVEworks, 在户外, 小镇和隐藏的宝石.
消息传递指南:
WanderLove copy is fun, 会话, and engaging. Moving forward, the goal of WanderLove messaging will be to inspire travel and active trip planning. Branded copy should actively promote exciting trip ideas, helpful travel advice,
hidden gems and other must-see destinations.
有创意的 & 合伙人资产
WanderLove received a small facelift in 2022, focusing on a more whimsical and nostalgic aesthetic that recaptures the wonder and joy of travel.
Point-of-view visuals will help our audiences envision themselves as road trip adventurers. Associated messaging will be fun, 会话, and engaging – a celebration of all the ways we can reconnect with the people and places we love most in 维吉尼亚州.
资源
- WanderLove创意资产 & 的指导方针
- 密码:WanderLove2022
与职训局*接洽
- Leverage VTC’s WanderLove images 在你的营销中.
- 或者,登录 百老汇会员的影像目录 to search for images specific to your product/destination.
- 分享你的图片 与我们.
- 提交你的视频 WanderLove播放列表.
- 把你的视频上传到YouTube, selecting “No” when the upload process asks if the video was made for children.
- 把你的YouTube链接发邮件到 阿里·扎曼.
- Share VTC’s WanderLove videos from 脸谱网, 推特 or YouTube.
*Submitting content does not guarantee inclusion on VTC’s 市场营销 channels.